Benefits of VPS Hosting in SEO

Businesses and individuals prefer shared web hosting because it is a far more affordable web hosting option compared to dedicated hosting plans. These businesses do not have the funds or the expertise to manage in-house servers. Shared hosting therefore greatly helped start-ups and small businesses find a footing on the Internet. While shared hosting may be affordable, it has its own share of drawbacks, the most significant being that resources have to be shared amongst multiple users. This means that the chances of resources being used up by other websites are quite high. This may be detrimental for SEO rankings because your site will slow down when the traffic increases. Shared hosting lacks reliability and scalability and sites are found to start slowing down in the absence of enough resources like disk space and bandwidth.

Why has VPS become popular amongst businesses?

In this situation, while dedicated hosting can guarantee a high uptime and reliability, most businesses find it a costly alternative. This is why VPS hosting became more popular amongst small and medium-sized businesses which demand flexibility and control of a dedicated server but do not have the power to afford dedicated hosting. In VPS hosting, a single physical server is partitioned to produce multiple virtual servers which function independent of one another. Each works like a dedicated server because the user enjoys root access to the operating system and can reboot or configure the server settings to suit his business needs. VPS hosting therefore provides better flexibility since you get to choose the OS and applications to run on the server, better performance and stability because of accessibility to additional resources, improved scalability because your hosting plans can grow with your business and better security because you are provided with an independent server that is isolated from other servers and free from hackers.

One of the most important benefits of VPS hosting is that it maximizes SEO rankings. You enjoy complete control over the virtualized server you are allotted. This means you are free to install applications on this server and change the OS if necessary. VPS hosting comes with SEO-friendly features and can maximize SEO results.

How does VPS hosting help sites get better SEO rankings?

• For high search engine rankings, it is important to have a quick-loading website. A site which is slow to load the web pages is absolutely not conducive to good rankings in search engines.
• Secondly, since the site is more secure than it was in a shared hosting environment, higher is server availability. Any well-configures server is sure to have stringent and robust security measures. This prevents data from being attacked by virus, spam, or directions to spammy links. The latter can have a detrimental effect on SEO rankings because you site gets blacklisted with other websites when you are unable to control spam intrusion. This is why the VPS will ensure that the site functions seamlessly and does not slow down due to spam or virus attacks. This directly ensures that the site is up and running at all times because the host guarantees a high uptime. This means that the site is likely to be listed amongst the first few in rankings by search engines.
• VPS offers reliable web hosting which significantly upgrades website performance. This is definitely highly favorable for superior SEO rankings.

These features offered by  maximizes website performance and website speed, decreasing page loading times and this is what makes the most crucial difference amongst websites in SEO rankings. When you have faster-loading web pages, users are more likely to stay on the site. This helps to reduce bounce rates which is a yardstick used for measuring SEO performance. The bounce rate gives you an indication about the aesthetic and mechanical performance of the site. In shared hosting, the IP address is shared by many users and if any of the other websites is a blacklisted site, it will automatically drag your site down with itself. The best way to avoid this from happening is to copy your site’s IP address in the reverse IP lookup to understand who your neighbors are. If you find that your neighbors are likely to have low rankings in search engines, it may be a good move to switch to VPS hosting till your business grows further and outgrows the VPS environment.

How to find a good VPS hosting provider:

When you are serious about hosting a site or blog, then VPS hosting is obviously a great choice and perhaps the most viable alternative. It will be more expensive compared to shared hosting plans but its advantages far outweigh the costs. However, when you are choosing a VPS hosting provider, you must ensure that the provider has many years of experience, guarantees excellent technical support, offers clearly-defined SLAs and provides managed hosting.